Many companies are using promotional gifts as an effective marketing tool in order to attract more customers. On the other hand, there are still enterprises that do not believe in this type of marketing viewing it as an ineffective tool. The objective of this article is to introduce some products that will work well as promotional gifts. One of the characteristics of the promotional item is that it should be cheap and yet attractive. Examples could be pens, pencils and stationery items. One interesting article available in French on this subject is ‘clé usb publicitaire’ which shows the success of organizations with promotional gifts The suggestions listed above should prove to be excellent for small organizations and start-ups that need an aggressive type of marketing. There are many other ideas that are available for promotional gifts. The ones listed above are the ones that has been bringing the best results and also the cheapest ones. See also: formations marketing à distance (in French)